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Meet Idith Saluzzio from FJ Swim Bikinis

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We appreciate you taking the time to share your story with us today. Can you briefly introduce yourself and your business?

My name is Idith Saluzzio and I am the owner of FJ SWIM BIKINIS. I handmade all the swimsuit options you see in my store! My customers can choose from reversible bikinis & non reversible styles. They can even mix and match colors, styles & sizes.

Yes! We've seen your reels and how you create a swim suit by hand #socool! How do you come up with your designs?

Thank you for watching! I’m glad people are enjoying the behind the scenes from fabric to final product. When I design a style I try to solve a problem that my customers need fixing. Whether it’s more options for family friendly occasions or more support for a top, I always have my customers in mind when I design.

All your pieces are so beautiful. We know you know a storefront and we're sure that comes with its challenges. Can you share one with our readers who may be interested in opening a brick and mortar and how you've overcome it?

Owning a storefront is has it’s ups and downs. It takes a lot of work to keep potential buyers and existing ones excited about your products and it’s non-stop work. In as sea of competition you have to stand out! Show everyone WHY they should purchase from your shop vs the next. Keeping them engaged and learning what they like is key. Every business should have a website along with a storefront to give your customers the most flexibility & ways to purchase your products. Make it so easy that they can’t say no.

Love that piece of advice. Thank you for sharing. What is the greatest skill you have learned that has propelled your business forward?

Going with the flow. My business has changed every year since 2010. Each year you have to figure out what’s working and what’s not. Social media and your online presence and reach is something that you can make or break you. We face so many changes in the way people consume content and staying on top of it all and knowing that it will always continue to change will save you future headaches. Adapt & stay flexible.

Amen, sis! It's crucial. What has been the coolest moment you've experienced thus far in your business?

One moment in time which I won’t forget was 2020. When there was so much uncertainty and business were ordered to close down, I had a an idea and I wasn’t sure how it was going to accept it. I knew the community needed face masks and they were nowhere to found. I started seeing people online making their own. So I decided to make face masks out of my swimwear fabrics! The rest was crazy. People could not order them fast enough! I remember my family and I working 7 days a week to manufacture & fulfill all the orders because people needed them for work. If I hadn’t taken a risk and taken a step outside what I’m known for I would have missed out on one of the most prominent memories I’ve ever had.

Amazing! What an incredible adjustment #verycool. Tell us, what's next for FJ Swim?

This year I’ve added Toddler Swim for my customers wanting Mommy & Me looks and have gotten amazing feedback so I’m going to expand that!

We can't wait to see it expand. Thank you so much for your time, Idith. You are amazing!

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